What you say. What's asked for. What's said about you.
Get all three stories straight.
What you say, what customers ask AI for and what others say about you rarely match. Those gaps decide whether an agent recommends you for the right thing.
Selfe shows which gaps to answer, verify or reject.
Where demand and your account part company
The hollow ring is demand nothing of yours answers. Selfe shows whether the gap needs a new fact, outside evidence or a plain no.
Purple is what you say; green is what agents ask. The hollow ring is self-catering: asked twenty-two times, never answered by anything of yours.
Three accounts.
One useful gap.
Your site uses your words. Customers ask in theirs. Reviews, mentions and listings add a third account that may corroborate you or contradict you.
Selfe reads all three together. It shows the demand you can meet but have not answered, what others say that your own account does not, and what is simply wrong.
What you get.
Your account.
Your site and Echo, held as your account of what is true.
Live demand.
Real prompts, in customers' own words rather than guessed keywords.
Outside evidence.
Reviews, mentions and listings that corroborate or contradict you.
The gaps.
Prioritised differences to answer, verify or reject.

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Silence is the expensive answer.
Selfe keeps comparing new prompts and outside claims with your account. It surfaces the gaps that change whether you fit, rather than asking you to answer everything.
Sometimes the right correction is "not self-catering". A sourced no prevents the wrong recommendation; a sourced yes earns the right one.
Reviews and listings are checked the same way, so a useful claim can be adopted and a false one challenged.
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Worth reading next
The latest on how agents actually work, written as it happens.

Can an agent actually buy from you?
The foundational question, answered plainly: what has to be true before an AI agent can complete a booking rather than just mention you.

Being found is not the same as being bought from.
An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens.

Your booking button is not the point.
A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself.
Where do the questions and outside claims come from?
From real prompts and public sources an agent can read. Resonance compares them with your account, then shows where demand, your words and outside evidence disagree. It is gap analysis, not mention collection.
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