Be listed where agents look.
The right job finds the right tool.
Your Selfe is published as a capability, not a web page. Agents can discover what it does, the terms it works under and where to call it before they know your name.
An agent looking for the work, not for you
The agent asks for the job, not a brand. Your Selfe appears among the capable options, with its terms and an address to call.
The agent searches for a capability, not a name. Your Selfe appears among the resources able to handle the request.
The work comes before the name.
An agent starts with a task, not a shortlist. It needs something that can supply a size by Friday, take a table for four or cover two nights and a dog.
A capability register returns candidates, plus what each may be asked to do and its address. Selfe publishes that record for your business and keeps it current.
This is infrastructure, not placement. It makes you discoverable before an agent can compare, verify or buy.
What the record says.
The capability record an agent reads before deciding whether to call.
What it can do.
The jobs your Selfe can perform, described in the language agents search.
What to send it.
The information a request must include before your Selfe can act.
Your terms.
What you will and will not accept, stated before anything is committed.
Where to call.
The address to call and proof that the Selfe answering is yours.
Always current.
Stock, availability and terms stay aligned with your booking or commerce systems.
One record.
Any agent that speaks the standard.
Your record follows an open specification, not a private deal with one assistant or directory. Any compatible agent can read it, and you can publish it elsewhere if you leave Selfe.
Selfe keeps it aligned as products, availability and terms change. You gain reach without maintaining a separate record for every channel.
From the Insights feed
Worth reading next
The latest on how agents actually work, written as it happens.
Can an agent actually buy from you?
The foundational question, answered plainly: what has to be true before an AI agent can complete a booking rather than just mention you.
Being found is not the same as being bought from.
An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens.
Your booking button is not the point.
A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself.
Can an agent find us without already knowing our name?
Yes. Agents discover capabilities by the job they need done, not only by business name. Your Selfe publishes what it can do, the terms and where to call, so an agent can qualify it before choosing a supplier.
Ask us directly