Put everything in its place.
A place for everything. An answer for every place.
Answers buried across your pages, captions and terms become sourced facts an agent can use, without changing what people read.
Selfe gives each fact a source, read time and confidence, then catches contradictions before AI does.
One sentence in. One usable fact out
Your words stay beside the fact, its source, read time and confidence. An agent can use it and you can trace it.
Your words on the left; one usable fact on the right. It keeps the source, read time and confidence, so every answer can be traced.
The answer is there.
The structure is not.
Dog policy on page three. Material in a caption. Cancellation terms in an email. A person can hunt for them; an agent needs each fact on its own.
Selfe extracts the fact, attaches it to the thing it describes and keeps the source beside it. The original stays where it is.
What you get.
A read of everything.
Pages, captions, menus, house rules and terms.
Every fact traceable.
The exact sentence, source, read time and confidence.
Contradictions surfaced.
Two pages disagreeing becomes a decision, not a guess.
Originals unchanged.
Structure underneath; nothing rewritten for machines.
Keswick Alhambra
Fultons Lakes Jewellery Works
One answer can now work everywhere.
Once a fact exists on its own, your site search can answer with it, an assistant can cite it and an agent can use it in a decision.
Change the source and Selfe updates the fact. If another source disagrees, it holds the claim back for you rather than choosing silently.
The asset is not a second website. It is one traceable account behind every surface.
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The latest on how agents actually work, written as it happens.
Can an agent actually buy from you?
The foundational question, answered plainly: what has to be true before an AI agent can complete a booking rather than just mention you.
Being found is not the same as being bought from.
An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens.
Your booking button is not the point.
A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself.
Do we have to rewrite all our pages for this?
No. Selfe structures what is already there and shows what is missing or contradictory. You may choose to clarify a gap, but it does not depend on rewriting the site into machine-written copy.
Ask us directly