--- type: WebPage name: "All the world's a stage. You've got more than one." id: "https://selfe.ai/solutions/theatres-and-attractions" url: "https://selfe.ai/solutions/theatres-and-attractions" publisher: "did:web:selfe.ai" description: "Selfe for theatres and attractions: this week's programme, the age guidance and the seats left, answered when an assistant asks." --- # All the world's a stage. You've got more than one. > Selfe for theatres and attractions: this week's programme, the age guidance and the seats left, answered when an assistant asks. This week's programme is what an AI assistant gets when it asks about this week, with the age guidance and the seats that are genuinely left. Nothing quoted from a season that ended months ago. Selfe connects your tickets to the AI agents people increasingly use to choose and buy. **Theatre by the Lake** Theatre by the Lake's own programme, now readable by an agent in real time, live seat availability via Spektrix, through Visit Keswick. **Keswick Alhambra** Keswick's own cinema, now readable by an agent in real time, live listings, seats and pricing via Savoy Oscar, through Visit Keswick. ## Right until the day it is wrong. An AI assistant putting a Friday together asks what is on, whether it suits a nine year old, and whether there are three seats to be had. Every one of those answers is good for about a week. A programme page is accurate the day it goes up. By the time an agent reads it the run has changed, a matinee has been added, the seats worth having are gone and the guidance for the new production is not the guidance for the last one. Ask in the wrong week and you are missed or misquoted. Misquoted is the more expensive of the two, because somebody turns up expecting a different evening. ## Every performance, sold as its own night out. A run is not one product, and the Thursday matinee has to be able to win on its own merits. ## Worth reading next The latest on how agents actually work, written as it happens. **Can an agent actually buy from you?** *(coming soon)* The foundational question, answered plainly: what has to be true before an AI agent can complete a booking rather than just mention you. **Being found is not the same as being bought from.** *(coming soon)* An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens. **Your booking button is not the point.** *(coming soon)* A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself. ## Bought by people who were not looking for a show. Somebody planning two days away is not searching for your theatre. They are working out where to eat, what to do with a wet afternoon, and how to fill the evening before the train home. A pair of tickets for the Thursday gets added while an agent is still putting the plan together, and that is a different contest from the one you usually enter. You are not up against the other theatre. You are up against an empty evening. So the Tuesday sells, and the matinee sells, to people who had no intention of a show when the day started. Your Selfe put you in front of them at the one moment the evening was still open. Booked with you, at your prices, and the person who came is yours to ask back. ## Three easy ways to get started, take your pick. Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click. ## Can it sell a particular seat, or only say we exist? A particular seat for a particular performance, where the connected box office exposes it. Availability and price are checked at the time of asking, so a seat already sold is not still being offered from an old page or feed. **Is this another booking channel?** No. A channel puts the guest inside its own marketplace and usually keeps the relationship. Selfe answers wherever the asking happens, then places the booking into your own system at your own rate. It adds a direct route rather than another destination you have to operate. **What does Selfe connect to?** Usually your website, the system holding your calendar or stock, whatever takes payment and the important places where you are already listed. It only needs the connections required for the actions you choose to allow. If a system is not listed, we check the available connection before recommending a route. **What does Selfe do when it is not sure?** It stops and asks, showing the conflict, sources and decision required. Everything it settles alone is logged. Your answer can become a playbook rule, so the same uncertainty does not keep returning. **Should we choose Self, Assisted or Selfe-Made?** Choose Self when the standard connections and playbook fit. Choose Assisted when you want us to check the setup or the systems are less straightforward. Choose Selfe-Made when the difficult part is agreeing custom rules across people, properties, products or approval layers. You end up on the same platform in all three. ## Act on this - [Check whether an agent can buy from you](https://selfe.ai/agentic-commerce/buyability-check) — the free readiness scan. - [Discover venues](https://selfe.ai/api/registry/discover) — `POST`, semantic browse across the registry. - [Match a bookable answer](https://selfe.ai/api/registry/match) — `POST` with dates and party size. - [Verify Selfe's identity](https://selfe.ai/.well-known/did.json) — `did:web:selfe.ai`. - [Agent card](https://selfe.ai/.well-known/agent-card.json) — how to connect over A2A or MCP.