--- type: WebPage name: "Straight from the horse's mouth." id: "https://selfe.ai/solutions/own-brand" url: "https://selfe.ai/solutions/own-brand" publisher: "did:web:selfe.ai" description: "Selfe for own-brand sellers: an agent looking for your product finds your account of it first, and can buy it from you on the spot." --- # Straight from the horse's mouth. > Selfe for own-brand sellers: an agent looking for your product finds your account of it first, and can buy it from you on the spot. An agent that goes looking for your product finds your account of it first, and can buy it from you on the spot rather than from whoever copied it last and never came back to check. Selfe connects your products to the AI agents people increasingly use to choose and buy. **Cranstons Cumbrian Food Hall** A Cumbrian food hall and deli, connecting through its own WooCommerce shop, via Visit Keswick. **Fultons Lakes Jewellery Works** A Keswick jewellery maker and manufacturer, connecting through its own online shop, via Visit Keswick. ## You wrote it once. Forty other people rewrote it. Your products are described in a dozen places you have no say over. A stockist still calling the blue one teal. A marketplace entry somebody typed in a hurry. A review site working from a press release. A campaign page you forgot was up. Every one of those is a version of you, and an agent takes whichever it can reach and check. So it quotes a price you stopped charging two years ago, promises a colour you never made, or sends somebody to a stockist who dropped you last spring. All of it in your name, and you are the last to find out. ## One account of it, written by you. Everybody who resells you also describes you, and an agent has to choose which description to believe. ## Worth reading next The latest on how agents actually work, written as it happens. **Can an agent actually buy from you?** *(coming soon)* The foundational question, answered plainly: what has to be true before an AI agent can complete a booking rather than just mention you. **Being found is not the same as being bought from.** *(coming soon)* An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens. **Your booking button is not the point.** *(coming soon)* A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself. ## You get to know who bought it. Sell through somebody else's shopfront and the sale is yours while the customer is theirs. An order number, a payout at the end of the month, and nothing you can do anything with next spring. An agent that reaches your Selfe buys from you instead. Same person, same jumper, at your price and on your terms, and afterwards you know their name. The margin is one order. The name is the next five. ## Three easy ways to get started, take your pick. Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click. ## What happens when a stockist describes our product differently? Your account can carry the source and authority of the maker. Selfe does not remove a stockist's listing; it makes your definitive record available first when an agent checks the claim, so a retyped description does not silently become the version everybody repeats. **We already publish a product feed. Is this not the same thing?** A feed lists products to be indexed in bulk. An agent is usually deciding something narrower: whether one item fits, whether the claim holds up, what is in stock now and on whose terms it can buy. Selfe answers those questions one at a time from sourced, live facts. **How accurate is Selfe?** Selfe does not present every claim as certain. Each important fact carries its source, freshness and confidence. When sources disagree or evidence is missing, it shows the gap and follows your rule. It can use the best-supported answer, hold it back or ask you. **Who owns what Selfe knows about us?** Your business data and the Echo built for your business remain available to you and can be exported. Facts taken from public or third-party sources remain attributable to those sources rather than becoming ours or yours by repetition. Nothing in the working record is hidden from you or held back if you leave. **Should we choose Self, Assisted or Selfe-Made?** Choose Self when the standard connections and playbook fit. Choose Assisted when you want us to check the setup or the systems are less straightforward. Choose Selfe-Made when the difficult part is agreeing custom rules across people, properties, products or approval layers. You end up on the same platform in all three. ## Act on this - [Check whether an agent can buy from you](https://selfe.ai/agentic-commerce/buyability-check) — the free readiness scan. - [Discover venues](https://selfe.ai/api/registry/discover) — `POST`, semantic browse across the registry. - [Match a bookable answer](https://selfe.ai/api/registry/match) — `POST` with dates and party size. - [Verify Selfe's identity](https://selfe.ai/.well-known/did.json) — `did:web:selfe.ai`. - [Agent card](https://selfe.ai/.well-known/agent-card.json) — how to connect over A2A or MCP.