--- type: WebPage name: Safety in numbers. id: "https://selfe.ai/solutions/marketplaces" url: "https://selfe.ai/solutions/marketplaces" publisher: "did:web:selfe.ai" description: "Selfe for marketplaces: every seller answers in the same shape, and the guarantee you put behind them travels with each sale." --- # Safety in numbers. > Selfe for marketplaces: every seller answers in the same shape, and the guarantee you put behind them travels with each sale. Every seller on your platform answers in the same shape, and the guarantee you put behind them travels with each sale, so an agent buying from a seller with four items and no history is covered by exactly what covers your largest. Selfe connects what your sellers list to the AI agents people increasingly use to choose and buy. **More on the way** *(coming soon)* Real marketplace examples are coming soon. Selfe is connecting real online shops next. ## Your sellers wrote your catalogue. Every listing on your platform was typed by somebody else. One seller writes six hundred words on a 1980s synthesiser and photographs every socket. The next puts "vintage synth, works" and a price. A person browsing forgives all of that. They can look at the pictures, read between the lines and send a question if they are unsure. An agent takes whatever the seller typed, and buys from the one whose listing is complete, which is not always your best seller. And the thing that makes your marketplace worth existing, that somebody stands behind the sale, is the hardest part of all to see from outside. Years of building that, invisible at the exact moment it would count. ## Every seller, held to one standard. An agent judges your platform by its worst listing, so the standard has to be yours rather than each seller's. ## Worth reading next The latest on how agents actually work, written as it happens. **Can an agent actually buy from you?** *(coming soon)* The foundational question, answered plainly: what has to be true before an AI agent can complete a booking rather than just mention you. **Being found is not the same as being bought from.** *(coming soon)* An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens. **Your booking button is not the point.** *(coming soon)* A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself. ## Your smallest sellers become buyable. The top of your marketplace does well already. The range lives further down, in the sellers with four items and a one line description, and that part is invisible to an agent that has to be certain before it spends anything. Your Selfe brings those up to where the rest of you is, and the long tail becomes stock an agent can actually buy. Every item you already list, reachable, without recruiting a single new seller. All of it still runs through you, on your terms, with your guarantee behind it and your fee on it. ## Three easy ways to get started, take your pick. Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click. ## Do our sellers have to do anything? Usually not. Selfe starts from the listings and seller information the marketplace already holds, then shows where the shared standard is incomplete. Sellers only need to be involved where a fact or permission cannot be established from the platform's own record. **Does company size decide which route we need?** Complexity matters more than headcount. A large catalogue with standard rules may suit Self. A smaller business with several systems, approval layers or important exceptions may need Assisted or Selfe-Made. The route changes the help around the platform, not the platform you end up running. **What does Selfe connect to?** Usually your website, the system holding your calendar or stock, whatever takes payment and the important places where you are already listed. It only needs the connections required for the actions you choose to allow. If a system is not listed, we check the available connection before recommending a route. **What is an outside agent allowed to access?** Only the facts and actions your Selfe publishes for that purpose. Your playbook controls what may be answered, quoted, held, booked or paid without asking you. The systems behind Selfe are not handed over to an outside agent, and a request beyond the permitted action is refused or escalated. **Should we choose Self, Assisted or Selfe-Made?** Choose Self when the standard connections and playbook fit. Choose Assisted when you want us to check the setup or the systems are less straightforward. Choose Selfe-Made when the difficult part is agreeing custom rules across people, properties, products or approval layers. You end up on the same platform in all three. ## Act on this - [Check whether an agent can buy from you](https://selfe.ai/agentic-commerce/buyability-check) — the free readiness scan. - [Discover venues](https://selfe.ai/api/registry/discover) — `POST`, semantic browse across the registry. - [Match a bookable answer](https://selfe.ai/api/registry/match) — `POST` with dates and party size. - [Verify Selfe's identity](https://selfe.ai/.well-known/did.json) — `did:web:selfe.ai`. - [Agent card](https://selfe.ai/.well-known/agent-card.json) — how to connect over A2A or MCP.