--- type: WebPage name: Buy the agents. For the people. id: "https://selfe.ai/solutions/ecommerce" url: "https://selfe.ai/solutions/ecommerce" publisher: "did:web:selfe.ai" description: "Selfe for ecommerce: an agent sent out to buy has already settled on what it wants and is choosing who to get it from." --- # Buy the agents. For the people. > Selfe for ecommerce: an agent sent out to buy has already settled on what it wants and is choosing who to get it from. An agent sent out to buy has already settled on roughly what it wants and is choosing who to get it from. Selfe is the platform that makes your account of the thing the one it can check, out of the systems you already run. Selfe connects your products to the agents that are increasingly doing the buying. ## Everything here has an alternative. For some of you that is the same jacket on forty other sites, described in words the manufacturer wrote. For others there is nothing else like it anywhere, and the alternative is simply the nearest thing somebody would settle for rather than keep looking. Either way, the thing is not what gets decided. An agent has already settled on roughly what it wants and is choosing who to get it from, on whatever it can establish about each of you. Whether the size means what it says. Whether it is really in stock this afternoon. Whether it arrives when the page claims it will. That is a contest you can win without being cheapest, and it turns entirely on whose facts survive being checked. ## Four shapes of shop, and one thing that decides all four. Whose account of the thing an agent can check. What changes between these four is who wrote that account and how much of it you control. **Boutique & artisan.** Nothing else is quite like it, so there is no category average to fall back on. What it is made of, who made it and how few there are have to be facts rather than atmosphere. **Own brand.** You wrote every word about it, which means the size chart an agent checks is yours and the answer is whatever you published. Nobody else's data can contradict you, and nobody else's can rescue you. **Multi-brand retail.** Forty labels, forty sets of the manufacturer's own words, and none of them written to be checked. What you add on top is the whole difference between a shelf and a recommendation. **Marketplaces & platforms.** Sellers you do not control, standing behind a name that is yours. Every claim has to carry who made it, so one bad listing is one seller's problem and not the platform's. ## Worth reading next The latest on how agents actually work, written as it happens. **Can an agent actually buy from you?** *(coming soon)* The foundational question, answered plainly: what has to be true before an AI agent can complete a booking rather than just mention you. **Being found is not the same as being bought from.** *(coming soon)* An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens. **Your booking button is not the point.** *(coming soon)* A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself. ## Three easy ways to get started, take your pick. Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click. ## We already publish a product feed. Is this not the same thing? A feed lists products to be indexed in bulk. An agent is usually deciding something narrower: whether one item fits, whether the claim holds up, what is in stock now and on whose terms it can buy. Selfe answers those questions one at a time from sourced, live facts. **What is a Selfe?** Selfe is the platform a business runs to be found, understood, trusted and paid by AI agents. It turns what your pages and systems know into facts an agent can check and act on, then lets the sale complete through the systems you already use and on the rules you set. **Our margins are thin. Does the transaction charge still work?** It depends on what you normally spend to create that sale. Compare it with the real acquisition cost: advertising, agency fees, marketplace commission, discounts and staff time. A customer who was already buying directly should not become a charged Selfe sale; the relevant comparison is the incremental sale Selfe created. **Is this replacing our website or SEO?** No. Your website still serves people and SEO still helps search engines find it. Selfe adds the sourced, current facts an agent needs to decide whether you fit and take the next step. It works from your existing site rather than rebuilding it. **What does Selfe connect to?** Usually your website, the system holding your calendar or stock, whatever takes payment and the important places where you are already listed. It only needs the connections required for the actions you choose to allow. If a system is not listed, we check the available connection before recommending a route. ## Act on this - [Check whether an agent can buy from you](https://selfe.ai/agentic-commerce/buyability-check) — the free readiness scan. - [Discover venues](https://selfe.ai/api/registry/discover) — `POST`, semantic browse across the registry. - [Match a bookable answer](https://selfe.ai/api/registry/match) — `POST` with dates and party size. - [Verify Selfe's identity](https://selfe.ai/.well-known/did.json) — `did:web:selfe.ai`. - [Agent card](https://selfe.ai/.well-known/agent-card.json) — how to connect over A2A or MCP.