--- type: WebPage name: "All roads lead to buy-ability" id: "https://selfe.ai/solutions/approaches" url: "https://selfe.ai/solutions/approaches" publisher: "did:web:selfe.ai" description: "The five different places a sale can now happen, and which part of Selfe does the work in each of them." --- # All roads lead to buy-ability > The five different places a sale can now happen, and which part of Selfe does the work in each of them. You may have arrived looking for one of these by name. They are five different places a sale can now happen, and Selfe answers on all five out of the same record, so what you fix once is fixed everywhere. Selfe answers on every surface an agent might ask, from one record you keep once. ## You do not get to choose which one you are found on. Somebody asks an assistant. Somebody else reads an AI answer with a citation in it. A third compares in a shopping surface and never opens a website at all. A fourth sends an agent that talks to yours and settles the whole thing in under a second. And all four of them, at some point, read your own pages. You cannot know in advance which. Nobody can, and anybody selling you one of them as the answer is selling you a quarter of it. What you can do is answer the same way on all five, out of one record, so what somebody gets does not depend on the door they came through. That is the only part of this you have any control over, and it is the whole of what Selfe does. ## Five surfaces, and the same record answering on each. Nothing on this list is a separate connection or a separate thing to keep current. It is one Selfe, reading one record, turning up where the question got asked. **SEO.** Your own pages, unchanged, read properly. Eleven facts came off one room description, so the page a person reads and the record an agent reads stop being two different things you have to keep in step. **AI Answers.** Named inside the sentence, with a citation an assistant can open: the claim, where it came from, who backs it, and when it was read. Named twice in one conversation, for two different reasons. **MCP Connectors.** Somebody asks inside the assistant they were already using, gets your room with the dates checked and the price, and says book it. Nobody left the conversation. **Direct sales.** The sale completes inside the surface that was comparing you. No page load, nothing redirected, and it lands in your own system with your own reference at your own price. **Agentic sales.** Asked, answered, checked, agreed, paid. Under a second, end to end, with nobody at either end, and a mandate on the record saying exactly what was allowed. ## Worth reading next The latest on how agents actually work, written as it happens. **Can an agent actually buy from you?** *(coming soon)* The foundational question, answered plainly: what has to be true before an AI agent can complete a booking rather than just mention you. **Being found is not the same as being bought from.** *(coming soon)* An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens. **Your booking button is not the point.** *(coming soon)* A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself. ## Is this replacing our website or SEO? No. Your website still serves people and SEO still helps search engines find it. Selfe adds the sourced, current facts an agent needs to decide whether you fit and take the next step. It works from your existing site rather than rebuilding it. **Can an AI agent really complete a sale or booking?** Yes, where your connected systems and rules allow it. Selfe checks live availability and terms, takes authorised payment through your existing provider, and writes the order or booking into the system your team already uses. Anything outside your rules stops before it commits. **What if all of this looks different in a year?** The assistants and protocols will change. Your underlying record should not need rebuilding every time they do. Selfe keeps the Echo separate from any one channel and maintains the connections around it, so a new surface can read the same business instead of starting the work again. **What does Selfe connect to?** Usually your website, the system holding your calendar or stock, whatever takes payment and the important places where you are already listed. It only needs the connections required for the actions you choose to allow. If a system is not listed, we check the available connection before recommending a route. **Should we choose Self, Assisted or Selfe-Made?** Choose Self when the standard connections and playbook fit. Choose Assisted when you want us to check the setup or the systems are less straightforward. Choose Selfe-Made when the difficult part is agreeing custom rules across people, properties, products or approval layers. You end up on the same platform in all three. ## Act on this - [Check whether an agent can buy from you](https://selfe.ai/agentic-commerce/buyability-check) — the free readiness scan. - [Discover venues](https://selfe.ai/api/registry/discover) — `POST`, semantic browse across the registry. - [Match a bookable answer](https://selfe.ai/api/registry/match) — `POST` with dates and party size. - [Verify Selfe's identity](https://selfe.ai/.well-known/did.json) — `did:web:selfe.ai`. - [Agent card](https://selfe.ai/.well-known/agent-card.json) — how to connect over A2A or MCP.