---
type: CaseStudy
name: Visit Keswick
id: "https://selfe.ai/case-studies/groups-and-curators/visit-keswick"
url: "https://selfe.ai/case-studies/groups-and-curators/visit-keswick"
publisher: "did:web:selfe.ai"
description: "The Keswick Tourism Association is becoming a Curator, verifying and connecting its own members so an agent can find and buy from any of them."
about: "https://www.keswick.org"
sector: "groups-and-curators"
---

# Visit Keswick

> The Keswick Tourism Association is becoming a Curator, verifying and connecting its own members so an agent can find and buy from any of them.

**Connected through.** Destination marketing organisation · Curator

## Background

Visit Keswick, the Keswick Tourism Association, represents around seventy local businesses: accommodation, food and drink, attractions and activities across the town and the wider Borrowdale valley.

Rather than each business connecting one at a time, Visit Keswick is going live as a Curator: the trust layer connecting its whole membership at once.

## How it works

As a Curator, Visit Keswick verifies its own members and vouches for them to an agent, the same role a destination marketing organisation already plays for a human visitor, extended to a machine asking on someone else's behalf.

Individual members are also free to connect directly, in parallel. Going through Visit Keswick isn't a requirement, but for many it's the fastest way to start.

## What an agent can do on their own site

- Discoverability

## What changed, and when

- **September 2026** The first tranche of Keswick members became readable by an agent, through Visit Keswick.
- **October 2026** Coming soon.

## Act on this

- [Check whether an agent can buy from you](https://selfe.ai/agentic-commerce/buyability-check) — the free readiness scan.
- [Discover venues](https://selfe.ai/api/registry/discover) — `POST`, semantic browse across the registry.
- [Match a bookable answer](https://selfe.ai/api/registry/match) — `POST` with dates and party size.
- [Verify Selfe's identity](https://selfe.ai/.well-known/did.json) — `did:web:selfe.ai`.
- [Agent card](https://selfe.ai/.well-known/agent-card.json) — how to connect over A2A or MCP.