--- type: WebPage name: Ask and you shall be found id: "https://selfe.ai/ai-discovery/ai-search" url: "https://selfe.ai/ai-discovery/ai-search" publisher: "did:web:selfe.ai" description: "Why fit decides which business an AI assistant names, and what it takes to be the one it recommends rather than one of ten it lists." --- # Ask and you shall be found > Why fit decides which business an AI assistant names, and what it takes to be the one it recommends rather than one of ten it lists. AI names the few businesses that fit, not simply the nearest or biggest. Selfe gives it a specific reason to name yours. Selfe gets your business into the answer an AI actually gives, not just the results it shows. ## Your Selfe gives AI a reason to put you forward. A recommendation arrives with a reason: good for families, quiet at night, true to size, available next weekend. If AI cannot explain why you fit, it leaves you out. Selfe finds which reasons hold, sources them from your site, systems and reviews, and keeps them where AI can read them. Nothing has to be rewritten. ## What you get. Being named is something to measure each month, never assume. **Underscar** A Keswick spa hotel, now readable by an agent in real time, live availability and pricing via SuperControl, through Visit Keswick. **Cheese Deli** A Keswick cheese shop, connecting through its own WooCommerce shop, via Visit Keswick. ## A reason is what turns a mention into a recommendation. Selfe gives AI a specific, sourced reason to put you forward. That is more persuasive than a name in a list, and more defensible than a claim with nothing behind it. Your site and listings remain exactly as they are. ## Worth reading next The latest on how agents actually work, written as it happens. **Can an agent actually buy from you?** *(coming soon)* The foundational question, answered plainly: what has to be true before an AI agent can complete a booking rather than just mention you. **Being found is not the same as being bought from.** *(coming soon)* An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens. **Your booking button is not the point.** *(coming soon)* A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself. ## Can you guarantee that ChatGPT will name us? No. Independent models decide their own answers. Selfe makes your relevant facts available, measures whether you appear and shows the gaps between the question and your current account. It improves the basis for being chosen; it does not sell placement. **Is this replacing our website or SEO?** No. Your website still serves people and SEO still helps search engines find it. Selfe adds the sourced, current facts an agent needs to decide whether you fit and take the next step. It works from your existing site rather than rebuilding it. **How accurate is Selfe?** Selfe does not present every claim as certain. Each important fact carries its source, freshness and confidence. When sources disagree or evidence is missing, it shows the gap and follows your rule. It can use the best-supported answer, hold it back or ask you. **Where do the questions and outside claims come from?** From real prompts and public sources an agent can read. Resonance compares them with your account, then shows where demand, your words and outside evidence disagree. It is gap analysis, not mention collection. **What if all of this looks different in a year?** The assistants and protocols will change. Your underlying record should not need rebuilding every time they do. Selfe keeps the Echo separate from any one channel and maintains the connections around it, so a new surface can read the same business instead of starting the work again. ## Act on this - [Check whether an agent can buy from you](https://selfe.ai/agentic-commerce/buyability-check) — the free readiness scan. - [Discover venues](https://selfe.ai/api/registry/discover) — `POST`, semantic browse across the registry. - [Match a bookable answer](https://selfe.ai/api/registry/match) — `POST` with dates and party size. - [Verify Selfe's identity](https://selfe.ai/.well-known/did.json) — `did:web:selfe.ai`. - [Agent card](https://selfe.ai/.well-known/agent-card.json) — how to connect over A2A or MCP.